Book Marketing Archives

Interview with Namya Gupta – Author

November 20, 2022 by Sameer Kamat

Meet Namya Gupta – a young, up-and-coming author, all of 11 years old. The first impression many would get is, this must be some sort of joke. But it’s only after you read her debut novella, The Reader City, that you begin to wonder – indeed? Like many in her generation, Namya is a voracious … Read more

How to start a freelance book editing and proofreading business from home

February 3, 2021November 28, 2020 by Sameer Kamat

I left my full-time job in the corporate world over 10 years back, to start my consulting, editing and proofreading business in an extremely niche field – top MBA admissions consulting. Given the complexity and impact involved in that business, the scope of services I offer goes way beyond simple editing. I work from home … Read more

Interview with Anand Neelakantan | Author

November 17, 2022February 3, 2014 by Lavanya

Anand Neelakantan How does a busy corporate executive write a book and break into the elusive league of best-sellers?

Booksoarus caught up with acclaimed author Anand Neelakantan whose book Asura: The Tale of the Vanquished was named the Number 1 best-seller by Crossword and CNN-IBN. He was also chosen as one of the six most remarkable writers of 2012 by DNA.

As his next book Ajaya, the story of Mahabharta recounted from the point of view of Duryodhana, is gaining momentum and praise alike, Anand speaks to us about the power of perspective, his passion for mythology and his journey as a writer.

Interview with Rishi Piparaiya | Author

November 17, 2022January 3, 2014 by Lavanya

Aisle Be Damned Meet Rishi Piparaiya – wearer of many hats, sometimes all at once. At other times, think of him as a juggler whose various hats are, er, up in the air, much like his bodily presence that has clocked in tens of thousands of hours flying.

When he does not have his nose to the grindstone as head honcho at a top insurance company or running football betting syndicates in Spain or completing half marathons in under three hours, he’s well, … up in the air, quite literally; this corporate executive is most often stationed at 38,000 feet over India, to be precise.

Interview with Sidin Vadukut | Author

November 17, 2022December 16, 2013 by Lavanya

Sidin Vadukut is the author of the best-selling Dork trilogy which takes a satirical dig at corporate life, specifically the management consulting industry.

The trilogy comprises: DORK: The Incredible Adventures of Robin ‘Einstein’ Varghese, God Save The Dork and Who Let The Dork Out?

The series has gone into several reprints and even after close to three years of release of the first book, the trilogy is still going strong – a testament to the author’s remarkable story-telling skills and his ability to keep a reading audience hooked to every word.

Market your book online with these internet marketing tips

October 12, 2020September 30, 2013 by Lavanya

How should an author market his/her book at minimum cost? How to use social media (facebook, twitter) to promote books online? These are perhaps the questions foremost on the minds of authors who don’t (yet) have a PR machinery in place. A full media campaign, we know, is rupee-guzzling and a first-time author is often dependent almost entirely on the publisher’s initiatives to market his/her book since the author may not be able to afford a full media campaign to publicize their novel. Most publishing contracts require authors too to do their fair share of offline and online book marketing. So what should authors do?

7 tips to increase your author blog traffic

October 12, 2020July 11, 2013 by Sameer Kamat

I’ve been managing 3 different websites. The one that gets the maximum traffic is in the area of international MBA admissions. It’s a very niche topic, compared to the sites that focus on mainstream topics such as technology, business, sports, movies. But over time the traffic has grown steadily making it quite popular in its sphere. Here are a few lessons that I’ve learnt from my experiences. Experiment with them and let me know what worked for you and what didn’t.