Meet Rishi Piparaiya – wearer of many hats, sometimes all at once. At other times, think of him as a juggler whose various hats are, er, up in the air, much like his bodily presence that has clocked in tens of thousands of hours flying. When he does not have his nose to the grindstone as head honcho at a top insurance company or running football betting syndicates in Spain or completing half marathons in under three hours, he’s well, … up in the air, quite literally; this corporate executive is most often stationed at 38,000 feet over India, to be precise.
Sidin Vadukut is the author of the best-selling Dork trilogy which takes a satirical dig at corporate life, specifically the management consulting industry. The trilogy comprises of: DORK: The Incredible Adventures of Robin ‘Einstein’ Varghese, God Save The Dork and Who Let The Dork Out? The series has gone into several reprints and even after close to three years of release of the first book, the trilogy is still going strong – a testament to the author’s remarkable story-telling skills and his ability to keep a reading audience hooked to every word.
How should an author market his/her book at minimum cost? How to use social media (facebook, twitter) to promote books online? These are perhaps the questions foremost on the minds of authors who don’t (yet) have a PR machinery in place. A full media campaign, we know, is rupee-guzzling and a first-time author is often dependent almost entirely on the publisher’s initiatives to market his/her book since the author may not be able to afford a full media campaign to publicize their novel. Most publishing contracts require authors too to do their fair share of offline and online book marketing. So what should authors do?
I’ve been managing 3 different websites. The one that gets the maximum traffic is in the area of international MBA admissions. It’s a very niche topic, compared to the sites that focus on mainstream topics such as technology, business, sports, movies. But over time the traffic has grown steadily making it quite popular in its sphere. Here are a few lessons that I’ve learnt from my experiences. Experiment with them and let me know what worked for you and what didn’t.