How should an author market his/her book at minimum cost? How to use social media (facebook, twitter) to promote books online? These are perhaps the questions foremost on the minds of authors who don’t (yet) have a PR machinery in place. A full media campaign, we know, is rupee-guzzling and a first-time author is often dependent almost entirely on the publisher’s initiatives to market his/her book since the author may not be able to afford a full media campaign to publicize their novel. Most publishing contracts require authors too to do their fair share of offline and online book marketing. So what should authors do?
I’ve been managing 3 different websites. The one that gets the maximum traffic is in the area of international MBA admissions. It’s a very niche topic, compared to the sites that focus on mainstream topics such as technology, business, sports, movies. But over time the traffic has grown steadily making it quite popular in its sphere. Here are a few lessons that I’ve learnt from my experiences. Experiment with them and let me know what worked for you and what didn’t.