Book pricing strategy that won’t work
While accepting the Man-Booker Prize (2013) for her novel The Luminaries, author Eleanor Catton said, “I am very aware of the pressures upon contemporary publishing to make money and to remain competitive in a competitive world…
How does a busy corporate executive write a book and break into the elusive league of best-sellers?
Booksoarus caught up with acclaimed author Anand Neelakantan whose book Asura: The Tale of the Vanquished was named the Number 1 best-seller by Crossword and CNN-IBN. He was also chosen as one of the six most remarkable writers of 2012 by DNA.
As his next book Ajaya, the story of Mahabharta recounted from the point of view of Duryodhana, is gaining momentum and praise alike, Anand speaks to us about the power of perspective, his passion for mythology and his journey as a writer.